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New Brain Science Explains Food Addiction

New York-based hedge fund manager Robert Goldstein explained his irresistible trips with sugar addiction and the overcoming Science of it all. He was witnessing major craving for sweets, which is when he got introduced to a tropical plant called Gymnema Sylvestre, which expresses a similar functional perspective of methadone in the case of heroin addicts.The Science explains the compounds derived from the woody vine to refrain brain from stimulating excessively for sugar, which is accomplished by incapacitating the sweet receptors on the tongue.

The compounds render the taste buds responsible for sweetness absolutely useless for about an hour wherein brownies, cookies or doughnuts, and any form of a sweet-tasting food tastes like putty, which Goldstein explained to have helped him efficiently curb any cravings or at least control them. This made him incorporate the plant’s extracts into tiny pills, which he dramatically named Sweet Defeat.

Compromising senses to curb desires particularly associated with food is perceived to be extreme and somewhat unnecessary. However, there are growing evidence of the engagement of big food corps or restaurants in addictive foods for escalating sales. Foods are nowadays designed to increase the seductive nature rising the purchasing prevalence.

Dana Small, the neuroscientist at Yale University, has expressed through research studies that we’re way more vulnerable to a highly unhealthy combination of sugars and fats, for instance, milkshakes and desserts. In fact, many processed-food corps have consistently designed foods with proportioned use of additives to enhance the appeal. Big foods is a $1 trillion industry, deviously shaping our eating habits and triggering our deepest instincts.

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