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Facebook Working To Unleash its New Age Listening Podcasts

Facebook has long dominated our visual screenplays, but it’s now time for another revolution. It is coming up with an exceptional feature for our listening breaks. Facebook announced several tools for creating and sharing audio on Monday. Similar to its moves into video behind YouTube, disappearing photos after Snapchat and short-form content on the heels of TikTok, Facebook is once again following the growth of a new medium and competitor.

Audio tech has seen a resurgence ever since the podcasts came into the framework. With live social audio platforms running thick and fast, the audio line has seen some prolific changes. Clubhouse and Twitter Spaces had a big role to play in the transition of audio tracks.

Facebook wants to treat audio as the first-class medium in the way we treat our photos and videos. CEO Mark Zuckerberg said on Monday that it aims to provide a visual yet audio experience that would be ecstatic and enthrall the moods of the consumers. He said in an interview with journalist Casey Newton on another group-chatting app, Discord.

Facebook is working to unleash its live audio podcast called Live Audio Rooms, and the testing of the same will begin through the Facebook groups. The company wants to pan out this feature to every user of Facebook this summer and incorporate it in its messaging app, Messenger.

Another quirky feature that the tech company is working on is Soundbites. They are audio clips that are short-form like TikTok videos but are instead audio-focused with captions. The feature first will be available to a selected number of creators including Comedian Drew Lynch and motivational speaker Molly Burke.

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