Danone has revealed information about Honest to Goodness, a plant-based coffee creamer. The company hopes to match up with the growing demand for non-dairy products as many consumers make coffee at home.
Honest to Goodness coffee creamers are certified vegan, keto-friendly, certified gluten-free and Non-GMO Project verified. The products feature almond milk that is from an almond supplier that supports pollinators, organic sugar from Brazil, coconut oil from the Philippines, vanilla from Madagascar, and salt from the Himalayas.
The plant-based coffee creamers are available in three globally-inspired varieties: Madagascan Vanilla Bean, Unsweetened Madagascan Vanilla, and Himalayan Salted Caramel. According to data by Danone 28 billion cups of coffee per year is drunk during driving. It also added that 75% of millennials shop with the environment in mind.
Plant-based dairy alternatives grew 21% in sales. Almond milk, the ingredient in Honest to Goodness products, was the largest-growing dairy alternative, with sales up 16% in the same duration.
Olivia Sanchez, Danone’s North America vice president of marketing for coffee creamers said that there is amazing growth in the marketplace and flexitarianism is on the rise in the plant-based trend. The term Flexitarism is used to refer to the people who try to reduce their meat consumption for environmental and health reasons.
The Honest to Goodness brand is also partnering with environmental organization EarthDay.org, in an effort to promote sustainability by planting trees in Madagascar, where its vanilla is sourced, and engaging with local communities as part of The Canopy Project.