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Apple Said Moving IMessage Will hurt

Android users have long wanted iMessage apps to use the popular messaging service on non-Apple devices. Epic’s lawsuit against Apple has now revealed the reason why the iMessage application will not be available for android users.

The company Epic and Apple filed documents ahead of their upcoming trial. Epic’s lawyers asked Apple executives about iMessage for Android during depositions. According to a deposition with senior vice president of Internet Software and Services Eddy Cue Apple announced iMessage in 2011 and launched it in iOS 5, while it came to Mac OS X less than a year later.  The company decided not to develop a version of iMessage for the Android that would have allowed for cross-compatibility with iOS “as early as 2013.”Many executives like software chief Craig Federighi and head of marketing Phil Schiller, spoke out in opposition to such an Android app.

Many third-party attempts over the years to bring iMessage to Android, but all have been uncertain and required widespread workarounds. Meanwhile, Google’s answer to iMessage is Rich Communication Services. Rich communication provides typing indicators, read receipts, high-resolution photos and videos, larger group conversations, and interactive experiences with businesses, while end-to-end encryption is in testing.

This feature is available in the Google Messages app with Android OEM and carrier adoption growing. As RCS is intended to replace SMS/MMS, it’s unknown whether Apple will ever support this standard on the iPhone. The company also plans to argue that it faces abundant competition in the market for video game transactions to defend itself against antitrust allegations by “Fortnite” maker Epic Games.

The companies will fight over whether Apple’s 15% to 30% commissions for use of its in-app payment systems, and its longstanding practice of exercising control over which apps users can install, amount to anticompetitive behavior.

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